ACQUIRE VALUABLE USERS
Optimize user growth and engagement
Drive the right users to your app and keep them engaged with AppLovin’s suite of mobile solutions.
Start growingAcquire higher quality users at the right price
Find users who are likely to download your app and drive down-funnel events at the price you want to pay. AppDiscovery’s proprietary machine learning algorithms grow apps profitably by optimizing toward the metrics and goals your business cares about most.
- Ad ROAS*
- IAP ROAS
- Total ROAS*
- Event optimized (CPE)
- Cost Per Purchase (CPP)
*MAX required
Target your audience to improve user retention, loyalty, and lifetime value
Powerful user engagement needs to be dynamic, optimized, and personalized. This requires careful in-app data analysis, audience segmentation, and a seamless mobile experience once a user clicks your ad.
Understand every valuable in-app event
Set custom in-app parameters to help you segment valuable users and deliver personalized messages to the right people at the right time.
Optimize for what works
See which channels, campaigns, creatives, and messages deliver the best users and highest engagement.
Build, share, and target dynamic audiences
Start retargeting on D1, without hassle, by using real-time data to create custom user groups that update dynamically.
Convert users more seamlessly
Improve engagement and more seamlessly move users from point A to point B with branded links, deep links and QR codes.
Frequently Asked Questions
With AppDiscovery, you’ll be able to run CPP and CPE campaigns — which target based on cost and engagement-related goals — or ROAS-based campaigns, which help you target based on the merit of ad views, IAPs, or both.
Sign up for AppDiscovery today, and a rep will be in touch as soon as possible.