ACQUIRE VALUABLE USERS

Optimize user growth and engagement

Drive the right users to your app and keep them engaged with AppLovin’s suite of mobile solutions.

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Improve UA success with high-quality, engaging ads

Identify creative strategies, follow the data, and continually optimize to produce ads that drive superior results. SparkLabs, AppLovin’s in-house creative agency — illustrates, animates, codes, tests, iterates, and optimizes creatives for top performance.

Analyze

Guide your creative strategy with market analysis, best practices, and testing.

Optimize

Improve performance with a data-driven approach.

Deliver

Capitalize on new opportunities and market trends with fast creative turn-around.

“

With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.

Erkay Uzun

Co-Founder, Unico Studio

“

SparkLabs really helps us with our marketability testing for new ideas and prototypes. During the soft launch process, SparkLabs was amazing at switching out creatives, testing new ones, and optimizing to find the best ones for our actual launch.

Aaron Feliciano

CTO & Co-Founder

“

With the new playable ads created by the SparkLabs team, we have seen better conversion rates than ever before and were able to lower our bids while increasing spend.

Erkay Uzun

Co-Founder, Unico Studio

“

SparkLabs really helps us with our marketability testing for new ideas and prototypes. During the soft launch process, SparkLabs was amazing at switching out creatives, testing new ones, and optimizing to find the best ones for our actual launch.

Aaron Feliciano

CTO & Co-Founder

MAX - How it Works

Acquire higher quality users at the right price

Find users who are likely to download your app and drive down-funnel events at the price you want to pay. AppDiscovery’s proprietary machine learning algorithms grow apps profitably by optimizing toward the metrics and goals your business cares about most.

  • Ad ROAS*
  • IAP ROAS
  • Total ROAS*
  • Event optimized (CPE)
  • Cost Per Purchase (CPP)

*MAX required

Target your audience to improve user retention, loyalty, and lifetime value

Powerful user engagement needs to be dynamic, optimized, and personalized. This requires careful in-app data analysis, audience segmentation, and a seamless mobile experience once a user clicks your ad.

MAX - How it Works

Understand every valuable in-app event

Set custom in-app parameters to help you segment valuable users and deliver personalized messages to the right people at the right time.

Optimize for what works

See which channels, campaigns, creatives, and messages deliver the best users and highest engagement.

MAX - How it Works
MAX - How it Works

Build, share, and target dynamic audiences

Start retargeting on D1, without hassle, by using real-time data to create custom user groups that update dynamically.

Convert users more seamlessly

Improve engagement and more seamlessly move users from point A to point B with branded links, deep links and QR codes.

MAX - How it Works

Frequently Asked Questions

That will come down to the metrics you use to know whether or not your UA strategy is on track.

With AppDiscovery, you’ll be able to run CPP and CPE campaigns — which target based on cost and engagement-related goals — or ROAS-based campaigns, which help you target based on the merit of ad views, IAPs, or both.
You will want to secure an MMP (Mobile Measurement Partner) to understand where your mobile users came from, what actions they’ve completed in-app, and how much value they provide by analyzing identifiers and in-app behavior. These insights allow clients to optimize their marketing budget, user experience, and mobile strategy.
Great news: SparkLabs is a complimentary service provided with AppDiscovery. This means you’ll be able to set up smart, sophisticated UA campaigns with the best and most future-facing creatives the industry has to offer.

Sign up for AppDiscovery today, and a rep will be in touch as soon as possible.

Grow your app and keep your users engaged

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