Expand your reach — a solution for brands & agencies

Reach the right audiences at massive scale

Meet your consumers where they are – on their mobile devices. The AppLovin Exchange (ALX) provides direct access to premium in-app supply via the largest in-app RTB exchange.

Expand your reach

Over 100 supported DSPs, including

Results stats

Increase your scale and reach

The average consumer spends roughly one-third of their waking hours on their mobile devices engaging with apps. In-app advertising presents a huge opportunity to scale your reach, fine-tune your targeting, and optimize your ad spend.

ALX connects you to this active and growing audience.


Mobile apps




Daily average users

MAX - How it Works

Gain direct access to diverse supply

Leverage unique signals from the in-app ecosystem to curate your target ad environment, including:

  • App category
  • Game genre and sub-genres
  • Content category

Or, use inventory packages to target subsets of apps that meet specific targeting or brand safety parameters.

Spend your marketing budget with confidence

Mobile fraud is an ever-evolving challenge that can quickly drain your advertising budget. ALX combats invalid traffic, prevents non-human ad views, and boosts overall quality with pre- and post-bid fraud solutions so you only spend on real engagements.

MAX Testimonials Video

Traffic quality protection against bots and ad-fraud

MAX Testimonials Video

Support for 100% app-ads.txt and sellers.json coverage

Frequently Asked Questions

AppLovin works with over 100 premium and diversified DSPs, so that you can easily and efficiently access our industry-leading supply. See our full list of demand-side partners.
With the AppLovin Exchange, you’ll reach 700 million daily active users, representing the most diverse audience in the industry, with spenders in every demographic viewing ads across a wide variety of gaming and non-gaming mobile apps.
ALX supports:
  • Video
  • Rewarded Video
  • Playable
  • Rich Media
  • Native
  • Display
  • App Open
And more!

Reach high-quality inventory easily, efficiently, and effectively

Start growing
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