Direct access
Immediate access to supply transacted in the most competitive and diverse set of auctions with in-app SDK integration.
The AppLovin exchange (ALX) is the leading mobile in-app RTB exchange, connecting buyers to 60,000+ mobile apps on 1.5 billion+ mobile devices globally
Marketers, agencies, and ATDs can access this massive supply through the 150+ DSPs that work with ALX. Inventory is bought on a per-impression basis in an auction environment.
Powerful reach, direct access, better quality
Better quality
Massive, top-quality inventory and protection from invalid traffic (IVT) through industry best practices and leading verification partner, HUMAN.
Brand safety
Superior brand protection, including enforcement of app-ads.txt adoption, support for sellers.json, and integration with the IAB’s Open Measurement SDK.
$129 billion
globally spent on programmatic advertising1
69%
of all programmatic bid requests occur on mobile devices1
1.5 billion+
mobile devices directly accessed on ALX
60,000+
mobile apps with diversified supply across every mobile vertical
1 Source: Statista [12th May 2021]
ALX supports all major ad formats
Video
Captivate users with traditional full-screen, high-quality video or get creative with native and rewarded video.
Rewarded Video
Increase engagement by allowing users to watch video ads in exchange for in-app rewards.
Playable
Drive more qualified users with interactive playable ads, allowing them to preview your app.
Native
Match the look and feel of the app’s native experience to boost engagement with native interstitial and native video.
Rich Media
Extend the rich, interactive functionality of your ads with MRAID.
Display
Expand your range of options with static and rich media ads of all sizes, including banner and interstitial.
Verification
Partner
Brand Safety
Partner
